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For Immediate Release - July 22, 2010

Mr. Bobbles’ Blankets announces re-branding of products under BobbleRoos™ name brand

GAITHERSBURG, MD – Mr. Bobbles’ Blankets, owned by RS Kids, Inc., announced today the re-branding of their baby bedding product line under the new brand name BobbleRoos™. The new name better reflects the growth of the product line to include more than just blankets, and positions the brand for future growth.

“We started out over 7 years ago making only our signature blankets. Over the years, our product line has expanded to include other popular products like our toddler pillows and playard sheets. We have plans to grow our product line further and wanted a new brand name that can grow along with our products,” said Renee Sirulnik, CEO and founder of RS Kids, Inc. “Many new customers see the current name and assume we still make just blankets, or think that the products are just for boys (because of the Mr.). The new BobbleRoos™ brand will allow us to branch out. In addition to new growth, we have a very loyal customer base – I want to make sure to note that other than the company/brand name change, everything else remains the same – the same designs/products, same ownership, same quality, same sewing.”

BobbleRoos™ offers unique yet practical gifts for babies, toddlers, and preschoolers. All BobbleRoos™ products are professionally sewn on a small scale in the USA using high quality fabrics. BobbleRoos™ current product offerings include:

 Toddler and Youth Pillows
 No-Slip Playard Sheets
 Toddler size blankets
 Baby swaddling blankets
 Security blankets
 Nap Mat Covers
 Burp Cloths
 Washcloths
 Gift Sets for Twins/Triplets

Upcoming product growth plans include the addition of a crib sheet. “We have started incorporating the name change in our new tags that are sewn into our products. We have also started updating our packaging, website, Facebook page– everything else will remain the same. I am really excited about unveiling the new logo and brand name. Originally, Mr. Bobbles Blankets was named using my first son’s nickname. Now that I have two sons, I have the chance to incorporate both of my kids into the new name. As most parents can understand, you can’t do something for one child without also doing for the other!” said Sirulnik.

About RS Kids Inc. and BobbleRoos™
RS Kids, Inc. is a mom-owned business based in Gaithersburg, Maryland. BobbleRoos™ products include bedding products and gifts for babies, toddlers, and preschoolers. BobbleRoos™ products can be found online at www.MrBobblesBlankets.com. Note: website URL will be changing to www.BobbleRoos.com
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